MacKenzie Communications, Inc.


MacKenzie Communications is a San Francisco-based strategic marketing firm that provides intelligent communications counsel and effective solutions. Our well-connected senior-level staff offers practical experience in all areas of marketing, public relations, government and community affairs, events, and creative services, and our clients enjoy access to top decision-makers across a diverse cross-section of industries, geography, and areas of influence. MacKenzie is dedicated to delivering customized, integrated marketing communications solutions that position our clients to realize defined business success. Since 1983, we have been behind hundreds of successful marketing and communications programs, for clients ranging from Fortune 1000 companies to international government agencies to community nonprofits.

M Squared Consulting, a national leader in providing senior level consultants to Fortune 1000 organizations, turned to MacKenzie to help design their first advertising campaign to educate a business audience about the benefits of using the “flexible workforce” to handle large-scale projects. As companies seek to manage their costs, without sacrificing access to top-flight talent, they increasingly turn to M Squared, which has senior-level managers who can take on a host of complex projects and issues. MacKenzie approached the assignment with a mindset of breaking through the usual “professional services” advertising clutter – with a focus on the client, minimal copy, and strong visuals. Rigorous. Real World. Respected. MacKenzie is helping SF State increase awareness and applications for the University’s acclaimed MBA and EMBA graduate business programs. Differentiating SF State’s offering in one of the most crowded MBA marketplaces in the U.S., MacKenzie’s campaign underscores SF State’s high academic standards, top-notch accreditation and its links to the downtown business community. Through an integrated campaign blending multiple advertising platforms, social media and events, MacKenzie and the University are raising SF State’s profile among audiences that matter. Today, SF State’s MBA programs are enjoying Bay-wide exposure, and monthly open house attendance is up nearly 60 percent. Check out the campaign here.