At MacKenzie, we adhere to the most fundamental definition of public relations, coined some 90-plus years ago by Edward L. Bernays. His guiding principle —"doing well, by doing good"— has guided our firm and our approach to business since our inception. We firmly believe that by doing great work, great things are possible!

We also believe that giving back is imperative to our professional and personal success, which is why every MacKenzie staff member is encouraged and supported in philanthropic and community activities.

This basic philosophy has guided us for almost three decades, and is why we feel so fortunate to be able to work with great clients, to attract and keep talented employees, and to really enjoy what we do.