The MacKenzie approach begins with an understanding of a client’s core values, corporate culture, business plan, and a clear vision of what is desired from the marketing effort.  This helps us determine the most appropriate strategies, communications channels, and resources to align against the organization’s goals.  Once brand values, key stakeholders and methodologies have been articulated and agreed upon, often during our “MacKenzie Messaging Workshop” – a facilitated executive roundtable session --  we promptly develop and deploy a program consistent with goals, expectations, timelines and budgets.