In communications, the whole usually exceeds the sum of the parts. We believe that we deliver the greatest value to clients when we create a thematic, strategic marketing effort or campaign that infuses multiple touch points into the conversation. That may run the gamut from creative services – logo design, web site development and advertising – to generating media coverage, to planning gala events or organizing small groups of influencers for focused business discussions.
Our solutions are strategic and customized. Whether your objectives require crafting messages, connecting with the right people or executing on the smallest details that can make or break an event or program, our clients will tell you we have a knack for getting it right.
We typically engage with clients on an ongoing basis and enjoy long-term relationships. This allows us to fully understand and appreciate a client’s business and the nuances of their market – seasonality, changes to the competitive landscape, changes in leadership, or unforeseen crises – and adjust our strategies accordingly.
We prefer to work on a fixed project fee or retainer basis; we don’t like to “watch the clock” and don’t want you to have to either. That said, after three decades of being in business, we know that relationships are built on trust, respect and value, and we work with our clients to design a program and budget that meet our mutual needs and expectations.
What our clients have to say (in their own words)
The MacKenzie team acts as a true partner with the SF Bay Ferry. They provide counsel, execution, Big Ideas, and have helped us engage with our customers, particularly using social media. Their team has been especially helpful in crisis situations, such as the BART strike or Bay Bridge closure, working long hours without missing a beat. I value their contributions and their role as our communications advisors.
MacKenzie’s branding and creative expertise has been integral in elevating SF State’s image and reputation – nationally within the academic community, with prospective students, and among Bay Area business leaders. Their longstanding relationships in the community enable them to provide invaluable insight across a diverse cross-section of industries, geography and areas of influence.
Flexible and easy to work with, every call I make to MacKenzie Communications begins with, “How can we help you?” And they mean it! The MacKenzie team are experts at listening and providing the resources you need to execute a flawless campaign every time. They provide the expertise of a full service agency but with the personal attention of a dedicated account manager who makes me feel as though I am their only client. The MacKenzie team is full of energy and new, innovative ideas. From strategy to execution, they always deliver beyond my expectations – I couldn’t ask for more.
MacKenzie has been instrumental to the Conservancy’s communications efforts for several key projects, including the 75th Anniversary of the Golden Gate Bridge, the relaunch of the Alcatraz visitor experience, and the revitalization of Lands End. With their expertise we extended our reach to regional, national and international media and expanded our online community engagement.
MacKenzie Communications promises results and that is what they’ve delivered for me consistently. Wonderful to work with too.