Our passion for education has afforded us the opportunity to design and implement creative, meaningful and high-impact marketing and communications campaigns for a wide range of academic institutions, including Cal State East Bay (CSUEB).

When CSUEB decided to embark on its most ambitious, comprehensive fundraising campaign in the university’s distinguished 60-year history, it challenged MacKenzie to develop a creative strategy and communications plan. We manage an integrated advertising campaign across print, digital and out-of-home channels.

In collaboration with CSUEB’s communications and development departments, we launched the campaign Rising in the East, which has generated tremendous visibility, while positioning the university to fulfill its funding needs.

standoff

standoff

standoff