Founded in 1917, Hood & Strong LLP is one of Northern California’s oldest, largest and most respected public accounting firms, providing assurance, business advisory, tax, and information technology services to commercial and nonprofit organizations, privately held businesses, and individuals throughout the United States.

Doing business for 100 years is no easy feat, so our team helped Hood & Strong celebrate its century of success in a big way. Working with the firm’s management team and staff, MacKenzie developed an 18-month centennial celebration, comprised of refreshed branding, internal and external events, and paid and earned media coverage. With our help, Hood & Strong launched a new brand identity and website, and hosted a birthday celebration that included clients and other century-old Bay Area organizations. The campaign was such a success that the City and County of San Francisco officially declared February 8th Hood & Strong day!

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