Our Approach

What? Who? Where? When? Why?

With minute-by-minute connectivity, 24-hour news cycles, and shifting competitive landscapes, we believe answering and aligning the “Five Ws” is more critical than ever to successfully crafting and telling your unique business story.

When we begin working together, MacKenzie digs deep to discover and define your distinct who, what, where, when and why. We meet your team. We ask a lot of questions. We identify your key stakeholders, and what motivates them. We agree on your messages and who carries them. We answer Why It Matters. We share your marketing goals, and sometimes help you stretch them.

Following MacKenzie’s propriety intake process, our team customizes a marketing strategy and tactical game plan that ensures you are effectively communicating with your key audiences, at the right time, and leveraging the optimum selection of print, online, broadcast, and social media tools.