MARKETING HUMANKINDNESS IN HEALTH CARE

DIGNITY HEALTH

Dignity Health is the fifth largest health system in the nation and the largest hospital provider in California. Founded on the belief that the human connection is the catalyst for healing of the body, mind and spirit, Dignity Health’s brand is recognized for delivering high quality, affordable health care with compassion.

CHALLENGE

Providing design and communications support to Dignity Health’s Bay Area hospitals.

Dignity Health’s Bay Area Service Area, which includes St. Mary’s Medical Center (San Francisco), Saint Francis Memorial Hospital (San Francisco), Sequoia Hospital (Redwood City) and Dominican Hospital (Santa Cruz), needed an agency partner to manage high-volume design and production of marketing assets across its four hospitals, as well as to provide strategic communications counsel and support for engaging with patients, employees and local communities.

APPROACH

For more than a decade, we’ve served as an extension of Dignity Health’s marketing and communications team, providing full-service creative development, design, brand compliance and asset production of print and digital marketing tools for all Bay Area hospitals. This includes designing ad campaign creative, brochures and custom materials for service lines and departments, environmental and exterior signage, social media graphics and digital banners, and presentations for educational and internal presentations. For external-focused initiatives, we design creative local campaigns that engage with the San Francisco, Santa Cruz and Redwood City communiies.

In addition to delivering marketing and design services, we provide communications counsel and support to the Dignity Health team. Some examples of past support have included media training for executive leadership, messaging and copywriting for external communications, and 24/7 on-call support for district-wide employee communications during COVID-19.

SERVICES

Creative Development, Graphic Design, Branding, Project Management, Internal and External Communications Support, Media Training