Conveying the Power of Student Data

EDUCATIONAL RESULTS PARTNERSHIP

Educational Results Partnership (ERP) is closing achievement and skills gaps in our nation’s public education system and workforce. Using the power of longitudinal data, ERP analyzes student progression from kindergarten-to-career, providing insights and strategies that help get more underserved students to and through college – and prepared for in-demand jobs.

THE CHALLENGE

Marketing a data science organization that’s improving America’s educational system and workforce.

With a wide range of partners including K-12 school districts, community colleges, universities, nonprofits and employers, ERP needed a communications strategy and marketing tools to clarify its story and explain its specialized work to a variety of both technical and non-technical audiences.

APPROACH

Working closely with ERP’s leadership team, we developed the organization’s visual identity and messaging platform, as well as a communications plan, responsive website and suite of collateral tools that educate the public and support business development. Plus, for more than six years, we’ve served as the organization’s outsourced marketing and communications team, providing strategic counsel, creative services and communications support.

SERVICES

Branding, Messaging, Strategic Communications, Website Design, Asset Development, Public Relations, Outsourced Marketing Support