Highlighting a Family Legacy in Agriculture

GRIMMWAY FARMS

Family-owned and headquartered in Bakersfield, California, Grimmway Farms traces its roots to a produce stand opened by the Grimm brothers in 1968. Today, Grimmway is a global produce leader and the world’s largest producer of carrots. Supplying more than 65 organic, USA-grown crops year-round, its family of brands include Cal-Organic Farms and Bunny-Luv.

CHALLENGE

Providing strategic communications and media relations support to the world’s largest producer of carrots and organic produce.

Grimmway is committed to caring for its customers and employees, honoring sustainable practices, and preserving natural resources for future generations. For half a century, these core principles have guided the organization’s culture and operations. Grimmway’s leadership team was looking for an agency partner to help communicate these values and tell that story.

APPROACH

For more than three years, our team has provided Grimmway with ongoing media relations, strategic communications planning and on-call support so that it can focus on its core business: growing the world’s best produce. We’ve had the pleasure of working on many exciting inititives, including Grimmway’s 50th anniversary campaign, the launch of operations in Georgia, and the company’s college scholarship program for young people in Kern County.

SERVICES

Strategic Communications, Copywriting, Media Outreach, Crisis Communications, Media Training