Attracting new talent to the Bay Area’s oldest accounting firm

HOOD & STRONG

Hood & Strong has provided high-quality financial and consulting services to individuals, families, businesses and exempt organizations for more than a century. With offices in San Francisco, San Jose, San Mateo and Petaluma, the firm has grown to meet the comprehensive financial needs of a diverse range of clients, offering a complete complement of tax, accounting, audit and business consulting services. 

CHALLENGE

Developing recruitment marketing strategies that promote Hood & Strong as an employer-of-choice.

With traditional recruiting methods proving to be less and less effective, Hood & Strong wanted to look at new ways to stand out from its competitors. The firm challenged MacKenzie to help develop a marketing strategy to position Hood & Strong as an employer-of-choice for accounting professionals on the West Coast.

APPROACH

We developed a creative theme and produced a series of videos to both elevate the existing brand and provide a behind-the-scenes look at the talented people who work at the firm. To appeal to a wide-range of candidates, we profiled tax and audit employees at different stages in their careers. We also developed a digital strategy to promote what makes Hood & Strong an ideal place to work and current openings at the firm.

In addition, we have served as Hood & Strong’s outsourced marketing communications department for more than a decade, providing creative services, website design, public relations, event planning and internal communications support.

SERVICES

Brand Development, Messaging, Copywriting, Social Media, Public Relations, Copywriting, Website Design, Video Production, Strategic Communications, Digital Marketing