Attracting new talent to the Bay Area’s oldest accounting firm
HOOD & STRONG
Hood & Strong has provided high-quality financial and consulting services to individuals, families, businesses and exempt organizations for more than a century. With offices in San Francisco, San Jose, San Mateo and Petaluma, the firm has grown to meet the comprehensive financial needs of a diverse range of clients, offering a complete complement of tax, accounting, audit and business consulting services.
Developing recruitment marketing strategies that promote Hood & Strong as an employer-of-choice.
With traditional recruiting methods proving to be less and less effective, Hood & Strong wanted to look at new ways to stand out from its competitors. The firm challenged MacKenzie to help develop a marketing strategy to position Hood & Strong as an employer-of-choice for accounting professionals on the West Coast.
We developed a creative theme and produced a series of videos to both elevate the existing brand and provide a behind-the-scenes look at the talented people who work at the firm. To appeal to a wide-range of candidates, we profiled tax and audit employees at different stages in their careers. We also developed a digital strategy to promote what makes Hood & Strong an ideal place to work and current openings at the firm.
In addition, we have served as Hood & Strong’s outsourced marketing communications department for more than a decade, providing creative services, website design, public relations, event planning and internal communications support.
Brand Development, Messaging, Copywriting, Social Media, Public Relations, Copywriting, Website Design, Video Production, Strategic Communications, Digital Marketing