What We Do

One size does not fit all. At MacKenzie, every client assignment demands a thoughtful strategy, a custom approach, adherence to approved budget, and the bench strength of cross-sector professionals who know how to get things done. From a one-time marketing launch to a full complement of integrated activities, MacKenzie will design and implement a program that achieves your communications goals.

So then there’s the question: How much does it cost? And then there’s the answer, “It depends.” It depends on your budget; the amount of time and staff resources our team must commit to the assignment; and the duration of the relationship. Typically, we prefer to work on a set, monthly fee basis, so that there’s clarity for everyone. On occasion, we also work on a project basis, with a defined beginning, middle and end to a scope of work. As a matter of principle, we do not take media commissions, preferring to make our money on our work product, not our buying power.

Marketing:
• Messaging
• Market Research
• Stakeholder Surveys
• Competitive Analyses
• Crisis Communications Planning & Management

Collateral Development:
• Newsletters – print and online
• Brochures
• Product and Sell Sheets
• Backgrounders

PR:
• Press Kits
• News Releases
• Product Announcements
• Custom List Development
• Spokesperson & Media Training

Advertising:
• Campaign Strategy
• Copywriting
• Creative development – Print, Broadcast, Outdoor & Online
• Social Ad Campaigns
• Planning, Traffic & Placement

Creative Services:
• Logo & Brand Identity Systems
• Graphic Design
• Video Scripting, Filming & Production
• Photography

Business Consulting:
• Pitch Decks & Proposals
• Leadership/Staff Recruitment
• Sales & Marketing Strategy

Web & Social Media:
• Website Design & SEO
• Content Development & Management
• Social Media Setup & Web Integration
• Online Profiles & Reputation Management
• Best Practices, Policies & Training

Executive Communications/Thought Leadership:

• Biographies
• Speeches & Talking Points
• OP-EDs & Bylined Articles
• Employee Communications
• Board Messaging & Outreach